Repost from Laurent François: Rethinking User Experience in Fashion and Beauty eCommerce

Again this Marketing and Fashion Blog Editor (Ehem, I’m kind of a big fan of his), Laurent François catches my eye with a very appropriate topic, which is how social media is influencing how we define beauty today.

This certainly shifts the way brands promote themselves and their portfolios, and be less product-centric to be more experience-centric, using as main vehicle their website and social media profiles, where the call-to-action through that “surfing- experience” is to use the information they provide to in a way, take care of them.

I encourage you to read this brief post but very interesting, anyone still defining an eMarketing Strategy can use this valuable information.

Read article by Laurent here.

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