PANTONE®: authority on color, referent on merchandising.

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All those involved in design activities are related to the word Pantone, and those who don’t use it as a working tool have probably seen it printed on a mobile phone case, or maybe a journal or a mug.

Founded in 1963 by Lawrence Herbert, this corporation began as a small business that produced color cards for its clients, then later created the first system of chromatic identification: Pantone Matching System.

The PANTONE® MATCHING SYSTEM® was thought to solve the problems associated with producing accurate color matches in the graphic arts community. His founder insight was that the spectrum is seen and interpreted differently by each individual, leading most of the times to misunderstandings or communication problems. Trying to find a solution he created a book in fan format of standardized color, and since then it has expanded to other color-critical industries, including digital technology, fashion, home, plastics, architecture and contract interiors, and paint.

Pantone Formula Guide The Fashion Marcom CaseToday the PANTONE name means authority on color and provider of color systems and leading technology for the selection and accurate communication, and it is world-renowned as the standard language between the designer and the manufacturer or the retailer to customer.

This corporation relies on the PANTONE COLOR INSTITUTE®, which is a color research and information center that shares its expertise with professionals. It also continuously studies how color influences human emotions and physical reactions, furthering its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively on their projects.

Since 2000, Pantone annually declares a particular color “Color of the Year”, the color is selected after studying world present problems, fashion trends and consumer behaviors, then later it is promoted across all industries. The color of the year in 2015 is Marsala.

Marsala 1 Pantone The Fashion Marcom Case Marsala 2 Pantone The Fashion Marcom Case

Additionally, the corporation has granted hundreds of licensees to develop and commercialize products and services under the concept of PANTONE UNIVERSE. The range of products includes coffee mugs, beverage cups, tableware, stationery, home decor, travel gadgets, mobile phone cases, accessories, and more. Taking advantage of the color of the year, other products are also created in the fashion and beauty industries; such is the case of Sephora who teamed with Pantone and in 2015 launched to the market a cosmetics line, complementing it with a selection of products from other exclusive brands that matched with Marsala color.

Sephora Pantone Universe The Fashion Marcom Case

I was victim of Pantone on a visit to the museum of modern and contemporary art Centre Pompidou in Paris. I stepped into the souvenir store and then I fell in love with an iPhone case (I didn’t even had an iPhone at that time), it was color purple 8163 Distant Star by the brand Case Scenario, and even though I didn’t have an iPhone I bought it, of course! (I apologize for the cliché, I’m a marketer). A few months later I finally got an iPhone and it looked pretty good with its case, until the end of life came. Right after I replaced with a new one, same style but in a different color, now it’s a 19-1762 Crimson; you know what? I’ve liked so much the experience of the product that when the time comes, I’ll replace it again with a new one in a different color, it makes feel in the design mood.

Pantone iPhone Case The Fashion Marcom Case

You can find Pantone products on their online store, or in the Case Scenario online store, or in stores where products for designers are sold, or in Amazon.

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